Category: Graphic Design

How to Best Price Your work as a Freelancer

06 May 2025 Graphic Design, Creative advice, Learning

Figuring out how to price your creative work as a freelancer can feel like navigating a maze of uncertainty: Am I charging enough? Is this too much? Can I change my rate for regular clients? What if I accidentally ask for too little—will I seem unprofessional? The truth is, there’s no ...

Behind the Logos: Cultural Institutions in Fredericton Through a Designer’s Eyes

05 February 2025 Graphic Design, Creative advice, Learning

Have you ever walked into a gallery or sat down for a night at the theater and thought, Wow, that logo really captures the spirit of this place? No? Just me? Okay, maybe it’s the graphic designer in me, but I see logos everywhere, and each one tells a story. Fredericton, ...

Human-Centered Design

16 December 2024 Graphic Design

What Is Human-Centered Design and Why Does It Matter? As the name suggests, this approach is all about focusing on the people who will use what we create. It’s not just a buzzword in the design world; it's the foundation for designing experiences that resonate with real people. So, what is ...

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