As part of the 2024 Lieutenant Governor’s Awards for High Achievement in the Arts, I had the honor of designing the visual identity for this prestigious event, which highlights the exceptional contributions of New Brunswick artists. These awards, which are divided into four categories – visual arts, literary arts, performing arts, and for the first time, an award for Indigenous artists – recognize the outstanding achievements of local artists.

My role, commissioned by artsnb, involved the complete development of the event’s branding, including the creation of the laureates’ presentation booklet, visuals for social media, and newspaper advertisements. Each artistic discipline is distinguished by a specific color in the visual identity, providing harmony and instant readability while maintaining a sleek and elegant design. This work celebrates artistic excellence with a strong, modern, and recognizable image that resonates with the cultural commitment of the Lieutenant Governor of New Brunswick.