Promotional Campaign Proposal - CCNB 2020 Graduates Exhibition
Every year, graduates from the Graphic Design program at CCNB – Dieppe Campus organize an opening to showcase their talent and engage with industry professionals and the general public. The mandate for this project was to develop promotional elements for the 2020 graduates’ exhibition.
The proposed concept features a white box with the inscription “C’est dans la boîte / It’s in the box”. This simple yet evocative phrase refers to the students having packaged their best project and are ready to transition into the industry. Minimalism is key, enticing curiosity and discovery of the exhibition.
This proposal stands out for its simplicity and clear message. It invites viewers to explore the contents of the box, symbolizing the culmination of years of learning and hard work by the graduates. The color palette is restrained, with black, white, and a touch of red. The red adds warmth and dynamism to the poster, enhancing its visual impact.




