Instagram has done it again. Just as we’ve finally perfected our grid aesthetic—countless hours spent balancing designs—they have begun rolling out a significant update to its profile grid format, moving from the classic 1:1 square preview to a taller format. While this shift is aimed at enhancing vertical storytelling, it also presents new challenges for creators and brands. Here’s everything you need to know to adapt and thrive with this update.

What is the New 4:5 Grid?
For years, Instagram’s profile grids showcased posts in a square format (1:1 ratio). With the new update, Instagram is reshaping how posts appear by introducing a 4:5 aspect ratio—a taller, more immersive format. While the rollout isn’t universal yet, it’s clear that Instagram is prioritising vertical content to align with the rise of Reels and mobile-first viewing habits.
This change will impact both existing and future posts.
Square (1:1) images might now be cropped awkwardly within the grid, which could disrupt carefully planned aesthetics. However, the extra height offers more space for creative expression and storytelling.
What Dimensions Should You Use?
To ensure your posts fit seamlessly into the new grid, follow these guidelines:
- Ideal Dimensions: 1080 x 1350 pixels (4:5 aspect ratio).
- Safe Zone: Keep critical elements (like text or focal points) within 1080 x 1080 pixels to accommodate accounts still using the classic grid.

Free Canva Template!
Click here to access a free Canva template sized for the new Instagram grid, making it easy to adapt your designs.
How the Change Impacts Performance?
The new grid layout presents both opportunities and challenges.
Potential Benefits
Enhanced Engagement:
The taller format is visually striking, encouraging users to spend more time viewing posts.
Improved Storytelling:
The extra height gives creators more room to tell visual stories and convey messages effectively.
Vertical Content Alignment:
With Reels and vertical videos dominating Instagram, the 4:5 grid complements this trend seamlessly.
Possible Drawbacks
Disrupted Aesthetics:
Carefully curated 1:1 grid may appear unbalanced or cropped in the new layout.
Visibility Issues:
Taller posts require more scrolling, which could reduce the overall impact of your grid.
Adaptation Challenges:
Adjusting to new dimensions might require additional effort and changes to your content strategy.
How to Adapt Your Strategy?
To navigate this shift successfully, consider these actionable tips:
- Plan Ahead: Visualize how your feed will look with the 4:5 format and adjust your content calendar accordingly.
- Test New Layouts: Experiment with creative layouts and compositions to make the most of the taller grid.
- Optimize Content: Focus on creating engaging visuals that work well in both 1:1 and 4:5 formats.
- Leverage Analytics: Monitor your engagement metrics to evaluate how the new grid impacts your performance.
- Embrace the Change: View this update as an opportunity to refresh your feed and explore new creative possibilities.
The shift to a 4:5 Instagram grid marks an exciting evolution for the platform, but it also demands flexibility and adaptation. By embracing the new format and optimizing your content, you can stay ahead of the curve and create a feed that stands out.
As a freelance graphic designer, I specialise in helping brands navigate changes like these while maintaining a cohesive and professional aesthetic. Need help adapting your Instagram strategy?